Little Rider Co are proud to announce our latest collaboration project with BMX legend Bob Haro. This is our biggest and most exciting colab to date, and we are looking forward to x2 cool design minds colliding and creating ‘New School meets Old School’. Bob is a pioneer in the bike community, and created what we now know as freestyle BMX in the 80’s. We are super stoked to be working on this project with the ‘Father of Freestyle BMX Riding’.
At Little Rider our mission is to get more kids on bikes and to inspire the PRO’s of the future. The Little Rider team have been massive fans of Bob’s work from early on and played a big part if the inspiration for getting into riding, and later on inspiration behind parts of the Little Rider Co brand. The team were lucky enough to meet Bob at the Cycle Show back in 2019. After exchanging ideas the concept for the ‘New School meets Old School’ colab range was born, bringing Bob’s awesome design and ethos to the Little Rider Army.
Little Rider Co X Bob Haro Range
The Little Rider Co X Bob Haro range features the Little Rider Co high quality technical base jersey with Little Rider Army branding, and with the famous Bob Haro bike cartoons integrated into the designs. The jerseys will come in Electric Blue, Hot Pink and Black/White stencil:
How did Bob Haro get started in the industry?
Born and raised in Southern California, Bob is an inspirational designer, artist, athlete and entrepreneur. Bob, known today as the Father of Freestyle BMX Riding, is one of the few athletes in action sports to be recognized as an icon to the sport that he founded during the late 1970s.
At age 19, Bob submitted his cartoon illustrations to BMX and motocross publications and thus began his career as an artist for BMX Action and Motocross Action magazines. His signature style became a regular addition to the pages of these notable periodicals and to innovative brands like Oakley, JT Racing, Redline and many more of that era.
As his artistic ambitions developed, so did his skills as a BMX racer and freestyle rider. Bob, a former motocross racer and avid skateboarder, took his passion for these early extreme sports and meshed them together on his BMX bike to spearhead a totally new sport called Freestyle BMX.
With newfound media attention and publicity for Bob’s innovative riding he was featured in many of the leading publications of that time. In 1981, he organized the first ever BMX Freestyle tour. He travelled over 13,000 miles in his branded team van while hauling ramps, a PA system, teammate Bob Morales and his brother Ron across the United States and Canada to promote this exciting, new California sport.
During performances at BMX tracks, bike shops, malls, county fairgrounds and any place else people would allow them to show off their ramp riding skills, Bob evangelized kids from not only across this nation, but the world, to the sport that he had founded.
As freestyle BMX grew in popularity so did Bob’s first company, Haro Bikes. From his humble beginnings of designing and manufacturing BMX specific products like number plates, brake levers and t-shirts, Bob took his creative passions and merged them with his interest in BMX to develop the first ever freestyle bike, appropriately named, the Haro Freestyler. With it he launched the category of Freestyle BMX into cycling and laid the foundation for one of the most successful BMX brands in the world today – Haro Bikes.
In 1993 Bob sold Haro Bikes and is no longer associated with the brand.
BMX was introduced into the Olympics in 2008 and Nike partnered with Bob as a designer and spokesperson for their BMX team apparel program. Bob designed the official team uniforms, logos and worked as a spokesperson for Nike on their 2008 and 2012 Olympic efforts.
The 2012 Olympics brought with them more involvement from Bob when he was hired as a choreographer for the Opening Ceremonies in London by Academy Award winning director, Danny Boyle. Bob was accredited with choreographing the closing scene in the ceremonies with the Dove riders.
Red Bull had also looked to Bob's creative talents for their 2012 & 2013 exclusive BMX racing event called the Red Bull Revolution that was held in Berlin, Germany. He also served as an event VIP and his new brand IKONIX was a sponsor, as well.
Today, Bob is liked, followed and viewed by thousands across the world. From new-school to old-school - BMX’ers around the world revere him and his continued contributions to the sport of BMX
Bob Haro comments:
“Kids are the roots and the growth of our sport. It's important to nurture and support their passion for Bike and active lifestyle. That’s what Little Rider Co are all about.”
Bob Haro Artwork featured on the Little Rider Range:
Mike Douglass – Little Rider Co-founder comments:
“At Little Rider we are super excited to be working with Bob. Bob has been a big inspiration early on for myself getting into BMX, or more recently Bob’s design collaborations with other leading brands. Bob’s attention to detail, creativity and passion to get more kids on bikes, is a massive driver for releasing this colab. I am looking forward to seeing the Little Rider army shredding in these special edition jerseys very soon.”
Don’t miss out on this special Limited Edition Launch...
The Little Rider Co X Bob Haro jerseys are a special release with a limited number created – These items are rare, and will become collectors items in their own right!
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Little Rider Co X Bob Haro Colab Jersey Range available from May 2021 - You will be alerted via email as soon as they become available.